After creating WeTransfer’s 2022 wrap-up film, the client returned to RD Content in 2023 and asked us to create a 60-second spot telling the story of how the company became a B-Corp.

The biggest challenge I faced while directing this piece was figuring out to to weave a compelling narrative rather than simply listing achievements. I wrote a script that follows a single file throughout WeTransfer’s history, diving into a secret world that lies behind the ‘Transfer’ button.

Overseeing three animators and designers while providing supporting design work and style frames, myself and the team pulled this off in just six weeks.